I currently serve as the Senior Art Director of U.S. Money Reserve—the only gold company in the world led by a former U.S. Mint Director. U.S. Money Reserve specializes in legal tender coins from the United States Mint, and clients have access to some of the very best gold, silver and platinum coins available anywhere.
On Veterans Day 2019, U.S. Money Reserve presented the Naval Aviation Museum Foundation with a donation check for $60,000 and the exclusive “Great War Series” set of gold and silver coins commemorating the end of WW1. (Click here to read the press release or click here for the video overview.)
Designed by Sean Hassell. These government-issued coins were minted in limited quantities by the Perth Mint of Australia and struck from .9999 pure gold and designated as official legal tender.
This coin displays a soldier holding his gun in front of the Palace of Versailles and kneeling in front of the site where the World War I peace treaty was signed. Hopeful rays of light complete the background while the locking rings of the key "100" inscription are symbolic of the new binding agreement between the previously warring nations. (Click here to read the press release.)
I led and authored the company’s first original 74-page Brand Guidelines document that extends across comprehensive gold information kits, mailers, special reports, magazine ads, email campaigns, social media, trade shows, and internal communications.
This collection of reports I designed are being promoted on national television and on YouTube. The TV spots feature an animated flip-thru sequence of the pages.
TV SPOTS FEATURING THE SPECIAL REPORTS:
• How Much Gold Is in The World?
• U.S. Stock Market Crashes: Lessons from the Losses
• Precious Metals Report
• Gold 101
• In Debt & Out of Time
• Decision 2020: An Economic Tipping Point
• The Secret to Generational Wealth
• 5 Worst Things to Do With Your Money
• The Gold IRA: Protection in the Risk Zone
• 2019 Global Gold Forecast
• A Day Without Silver
• Why This Bear Market Will Be Different
• Crisis Ahead: The Three Mistakes That Could Trigger the Next Financial Crisis
• The Next Recession: Here’s What It Could Look Like
• The Day the Pension Died
• 25 Reasons to Own Gold Now
• Gold Global Forecast 2018
A brand-new look for the 2022 U.S. Money Reserve Website.
This is a sample of texting blast images that I designed to send out important product information in a timely manner.
This early design mock-up shows the transformation between the concept stage and the final fully-produced set.
This set is a modular design that also can be modified to showcase our spin-off brand, Legendary Precious Metals. A professional set building company that caters to Hollywood productions handled the physical assembly and engineering.
The magazine ads that I art direct and design run in major national publications, such as Time.
A playful take on a Christmas ornament that features one of our showcase products.
The e-Books that I design are also advertised through web banners such as this one that I created. Coins and gold kits are also promoted.
These designs were produced for the New England Boat Show.